HERD

This could have been a boring project with generic branding, but business doesn’t always have to be so mundane.

For my business school capstone, we had to create a business that had never existed before entirely from the ground up. We had to flush out every tiny detail from financials to branding. I took on the role as the Chief Creative Officer, responsible for our business’ brand identity (creating the name, logo, color scheme) and advertising assets.

Our business, Herd, is a nightlife app that gives users real-time data on where the crowd is using a heat map, what the vibes are, and other insights that enhance people’s nights out. Now they no longer have to waste nights out guessing where to go or going to a place they don’t enjoy. Different from existing review platforms like Yelp or Google Reviews where user testimonies are static, Herd leverages real-time data, giving users more accurate information.