DISPOSABLE HEARTS

5 Print Ads

I created ads for Olivia Rodrigo’s album, “Guts”, where there are prominent themes of heartbreak and being tossed aside by previous lovers.

Description: Disposable items that are only used once and then tossed once it has served its purpose in the shape of an anatomical heart.

Big Idea: Disposable items capture the feeling of what it’s like to be heartbroken– to be used.